Stop relying solely on third-party marketplaces. Build customer loyalty with a fully custom-branded mobile ordering app for your restaurant.
The important difference
DoorDash Marketplace charges commissions. DoorDash Drive delivers orders from your own channel for a flat fee. Signet lets customers order directly while third-party drivers handle delivery—without marketplace commissions.
Marketplace
customers discover and order your restaurant through the DoorDash marketplace.
Typical marketplace commission
Delivery network
Signet sends your direct customer order to the delivery network for fulfillment.
Delivery network fee
How it works
Customers get the convenience of delivery while the ordering experience stays connected to your restaurant.
The customer opens your branded ordering experience and chooses the food they want.
At checkout, the customer chooses delivery and sees the delivery option and fee you have configured.
Signet sends the delivery request to the delivery network so a driver can fulfill the order.
The customer receives the order under your restaurant's brand, not as a marketplace order.
Delivery fee strategy
You decide how much of the delivery cost to pass to customers. The right strategy depends on your menu, average order value, and customer expectations.
Simple & predictable
Flat $3.99 delivery
Charge customers a straightforward delivery fee while your restaurant covers the remaining delivery-network cost.
customer delivery fee
YOUR RESTAURANT
Free delivery over $50
Encourage larger orders by making delivery free when customers reach your chosen order threshold.
$50+
example threshold
Your restaurant. Your rules.
Delivery should fit your restaurant's economics and service area. Set the rules that make sense for your business instead of accepting a one-size-fits-all marketplace setup.
Define how far you deliver.
Set the minimum order value for delivery.
Choose how much customers pay for delivery.
Give customers clear delivery expectations.
Delivery settings
Bella Kitchen
Customers within this area can select delivery.
7 miles
Set the minimum amount for delivery orders.
20.00
Amount shown to the customer at checkout.
$39.00
Customer-facing delivery estimate.
35-45 min
The numbers
Here's a simple example of what the difference can look like at one hundred delivery orders per month.
Marketplace example
At a twenty-five percent marketplace commission, one hundred $40 orders represent approximately $1,000 in monthly commission.
Signet delivery example
With a $7.00 delivery-network cost and a $3.99 customer delivery fee, the example net restaurant delivery cost is approximately $3.01 per order, or $301 per month.
Take control of delivery
Give customers the convenience they want without making a marketplace commission the center of your delivery strategy.
